15 WAYS TO PROMOTE YOUR COMPANY via Advisen
Advisen offers 15 unique ways to make your service and coverage offerings known to a wider commercial insurance audience. From New Product Announcements to People on the Move, some involve advertising via products like this Front Page News e-mail while others involve standard uses of our Advisen platform. Many of these ways which herald your company's capabilities and your brand to our global audience have no fee associated with them. Review this marketing checklist or e-mail it to your Chief Marketing Officer.
Front Page News advertising (fee)
Our daily Front Page News e-mail is sent to over 75,000 commercial insurance professionals including you. The main readership demographics here are Insurance Buyers, Underwriters and Brokers. Today, there's an FPN North American commercial insurance summary, as well as FPN Healthcare, FPN Europe and FPN Environmental. All 4 versions display advertising in large top banner or small side banner formats with live rotating gifs that link back to your site. To advertise on FPN, contact [email protected]
The Advisen Corner
Body: Now, you can place a big advertising banner on our newest offering, The Advisen Corner, where we sell reports and analytics on a piece-by-piece basis. Contact Ed Forer at [email protected] for more details.
New Product Announcements (no charge)
Our New Products Announcement (NPA) contains short descriptions of your new commercial insurance products or services, and includes your provided contact info. There is no charge for posting items here. To contribute content, contact [email protected] with NPA in the subject line.
People on the Move
Our People on the Move column remains a hallmark of our Front Page News. If your firm is hiring or promoting human capital, you should be telling the industry. Our vehicle to do this is our People on the Move column. To contribute POM content including phone and e-mails, contact [email protected] with POM in the subject line. You can also advertise on POM; however, POM Sponsorship is sold out through January, 2009.
White Paper and Press Release distribution (no charge)
Did you just publish a white paper, briefing or position paper that you'd like the 70,000 readers of our FPN to see? Send it to us in Word format so that our editors can review it. We will also add it to the Contributed Content library stored on our website so that it is seen by our clients. Similarly, we invite you to send all commercial insurance relevant press releases to us. This aspect of Advisen is particularly noteworthy for Law Firms. Contact [email protected]
Send our FPN news to your client or colleague (fee)
Send our FPN to your clients. Or pepper your whole department with the full Professional edition of FPN each day. Ask us about our group subscription rates at [email protected]
Print Your Ad in the RIMS Benchmark Survey (fee)
As our annual production of the RIMS Benchmark Survey is just about back from the printer, we focus anew on next year's edition. Consider placing an ad in a specific coverage section of this book which Buyers and Brokers all say is worth keeping in reach. This book tracks Cost of Risk across industries and now includes our annual survey of Broker Fees and Services. We have other publications planned this year, too. Contact [email protected]
Sponsor an Insurance Survey (fee)
We typically publish a bevy of Special Reports on topics ranging from Subprime Impact to D&O Expert Commentary to Insurance Hiring Trends. We're even planning to survey our readers about their favorite insurance bars in assorted places like Bermuda and San Francisco. Our CLEWs and Special Reports are widely circulated and re-distributed. Stamp your name or logo on one. Similarly, if you'd like our Research & Editorial team to undertake a survey of our FPN readers on your behalf, we'd like to hear from you. Contact [email protected]
Make Your People Findable (no charge)
Advisen features a tool called People(beta), a global Rolodex of 65,000 commercial insurance professionals who are Underwriters, Brokers, Buyers, Consultants, Attorneys, etc. Do you want your Underwriters to be found by our network of Brokers and Wholesalers? If you're in London, how do you make certain that the US markets can locate you? People(beta) presents one more way. Send us your staff listing and let us post it inside our protected site. Contact Jeff Cohen at [email protected]
Job Postings (no charge for Advisen clients; fee for others)
Advisen's Job Postings are presented so that you can simply scroll through the entire list of jobs without clicking boxes or filters on some website job board. With Advisen, you see everything available at once. The majority of FPN readers who read this column have jobs, are simply curious about what other opportunities exist, or want to see what peers & competitors are doing. Job Postings are free for Advisen clients; all others pay $250 per posting. Contact [email protected]
Wholesalers: Insure that Brokers Find You (no charge)
Advisen's Who Writes What Coverage Where tool enables a Broker to filter our giant program library and screen for which Markets wrote similar coverage in the last 18 months. If your wholesale operation contributes program data to Advisen, we display your Wholesale firm name for all appropriate searches, too. This tool effectively directs retailers with whom you have no relationship straight to your door. Advisen serves over 175 retail brokerages today. Contact our Support Desk at [email protected] with WWWW in the subject line for more details.
Make Your Policy Forms Work for You (no charge)
Why would you want to send us a copy of your policy form? Because we've already got 2,250 forms across a dozen major lines loaded into Advisen. That means that when a Broker wants to compare Pollution forms for example, we show him a really large list of forms from which to choose. If yours isn't there, will he spend extra time to seek it out? When a Broker looks through every EPL or Property form trying to find the best wording for a client, do you want your form or your wording in front of that Broker? Are you already posting that same form on your website? If yes, you should send a copy of your latest form in Word or unsecured pdf to [email protected]
Brokers: Send Consistent Submissions to the Market (Advisen clients only)
Advisen builds custom submission templates for you to submit a risk to the Markets. Using our proprietary templates, we assemble a fixed pattern of data that you specify so that your Brokers always see the same data in the same place regardless of the company they're submitting. We enable you to collect and secure your own data, loss history, etc. to our templates and we brand it with your logo. You achieve a consistent look and feel with every submission, you insure that your colleagues don't miss crucial details, and you retain the ability to summarize your Market submissions by industry, revenues, geographic region and more. Contact [email protected] for more details.
Distribute your Loss Development Factors (no charge)
Some insurance companies and some large states and industry organizations publish loss development factors. Would you like your Loss Development Factors to be displayed as a selection option when using Advisen's Loss Pick tools and our Loss Triangle? We can place your LDFs in Advisen so that Brokers and Buyers utilize your factors more frequently and automatically attribute them to your organization. Contact Glenn Trutner at [email protected]
Reach the Big Underwriters (fee)
Our new Watchlist pushes pertinent content, such as SEC changes and form filings, directly to the requesting Underwriters using Advisen. This e-mail generates each day that there's relevant material about the specific companies in which an Underwriter is directly involved. Ever thought about placing your promotional message at the bottom of this "must read" e-mail? We can do that. Contact [email protected]
Distribute Your Datasets via our Advisen Channel (fee)
Advisen's online web-based platform (www.advisen.com) is used by over 40 insurance companies, some 200 wholesale and retail Brokerages, as well as hundreds of Risk Management departments and also a bevy of Law Firms, Consultants and Industry Analysts. If you have relevant content or datasets that you want to place in front of the professionals who log into Advisen each day or automatically drop into their proprietary submission templates or underwriting work-ups, let our Global Product Manager Ed Vincent know via [email protected]
