Advisen Audience Survey

 

Thank you for taking this survey about Front Page News! Advisen is always striving to make our products and services more valuable and useful to our audience, and we appreciate your input.


 

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  • While we require your email address, all answers are kept confidential.

     

     1. What is your position within your organization?

  •  "C-Level" Executive - Chairman, CEO, CFO, President, etc.
  •  VP or Director reporting to C-Level
  •  Other Management Role
  •  Other Professional Role (broker, underwriter, analyst, actuary, lawyer, consultant, etc)
  •  Other (please specify)
  •  

     

     

      2. In this role, how important are the following resources:


     
    Vital
    Important
    Of Some Use
    Of No Use
    N/A
    White papers, Briefings, Reports
    Daily News/Newsletters
    Business Publications (WSJ, Forbes, etc.)
    Supplier Web Sites
    Trade Publications
    Peer Recommendations
    Professional Conferences
    Sales Representatives
    Other (please specify)

     

     3. About how many years of experience do you have in risk management and insurance?

  •  5 or less years
  •  6 to 10
  •  11 to 20
  •  More than 20
  •  Does not apply
  •  

     4. Which of the following best describes your role in the insurance/risk management process?

  •  Buyer/purchaser of insurance and risk management services
  •  Other member of risk management department
  •  Retail or Wholesale broker/agent
  •  Insurer, Reinsurer or Reinsurance Intermediary
  •  Actuary, Attorney, TPA or consultant
  •  Other (please specify)
  •  

     5. What is your company's annual revenue?

  •  Less than $100 million
  •  $100 million to $249 million
  •  $250 million to $499 million
  •  $500 million to $749 million
  •  $750 million to $1 billion
  •  $1 billion to $10 billion
  •  Greater than $10 billion
  •  

     6. How many employees does your company have?

  •  Less than 100
  •  100 to 250
  •  251 to 500
  •  501 to 1,000
  •  1,001 to 5,000
  •  5,001 to 10,000
  •  More than 10,000
  •  

      7. Do you anticipate changing any of the following?


     
    This Year
    Next 2-4 Years
    5 Years or More
    N/A
    Cyber Risk Security Consultant
    Insurance Broker
    Insurance Carrier
    Other Service Vendor
    RMIS

     

     8. Have you switched carriers in the past 5 years?

  •  No
  •  Yes
  •  Does not apply
  •  

     9. If you changed carriers in the past 5 years, what were the critical factors in your decision to switch carriers? (Check all that apply.)

  •  Price
  •  Coverage
  •  Insurer financial condition
  •  Claims handling
  •  Customer Service
  •  Other services
  •  N/A
  •  Other (please specify)
  •  

     10. If you changed carriers in the past 5 years, what functions did your broker perform in your decision regarding carriers (and other service suppliers)? (Check all that apply.)

  •  Identified need
  •  Identified alternatives
  •  Evaluated alternatives
  •  Recommended final selection
  •  Negotiated price/terms/conditions
  •  N/A
  •  Other (please specify)
  •  

      11. Please rank the most important factors in your selection or retention of insurance carriers.


     
    Very Important
    Important
    Less Important
    Not Important
    Does not apply
    Recommendation of your broker

    Flexibility of program structure (retentions, limits, excess quota share, etc.)

    Flexibility of manuscript language/
    coverages/exclusions/endorsements
    One stop shop or total solution
    Reputation of the carrier
    Policy terms and conditions
    Price
    Long term relationship
    Service
    Financial stability of the carrier
    Executive management direction
    Other (please specify)

     

    12. What is your principal role in purchasing decisions regarding carriers, brokers, and other service suppliers? (Check all that apply.)

  •  Assess Need
  •  Identify Alternatives
  •  Evaluate Alternatives
  •  Recommend Selection
  •  Approve Selection
  •  N/A
  •  Other (please specify)
  •   13. For the 5 carriers you are most familiar with, please answer the following questions.


     



    Carrier Name

    Overall Impression of Selected Carrier

    Likelihood of recommending to another company
    Likelihood of switching to (or keeping on) your own program
    Most Familiar
      

     

    2nd Most Familiar
      

     

    3rd Most Familiar
      

     

    4th Most Familiar
      

     

    5th Most Familiar
      

     

     

    14. Of the following coverages, please indicate which ones you focus on? (Check all that apply.)

  •  Aviation
  •  Cyber Risk
  •  Environmental Risk
  •  Fidelity, Surety, and Crime
  •  Financial and Political Risk
  •  Fine Art
  •  ILS
  •  Liability - Auto
  •  Liability - GL
  •  Liability - Products
  •  Liability - Umbrella
  •  Management Liability - D and O
  •  Management Liability - EPLI
  •  Management Liability - Fiduciary
  •  Marine
  •  Medical Malpractice
  •  Political Risk
  •  Professional Liability
  •  Property/Catastrophe
  •  Property/Domestic
  •  Property/International
  •  Property/Business Interruption
  •  Terrorism
  •  Trade Credit
  •  Workers Comp
  •  Other (please specify)
  •  

     

    15. Which of the following industry sectors are important to you in your job? (Check all that apply.)

  •  All
  •  All Small Business
  •  All Middle Market Business
  •  Building Products
  •  Chemicals
  •  Commercial Services and Supplies
  •  Construction and Engineering
  •  Consumer Services
  •  Energy
  •  Finance Capital Markets
  •  Food Products
  •  Government Local
  •  Government Other
  •  Healthcare Pharmaceuticals and Medical Devices
  •  Health Care Providers and Services
  •  Hotels Restaurants and Leisure
  •  Insurance
  •  Legal Services
  •  Machinery
  •  Management Consulting
  •  Manufacturer
  •  Media
  •  Non-Profit Associations
  •  Real Estate Mgmt and Dev
  •  REITs
  •  Retail
  •  Tech IT Consulting
  •  Textiles and Apparel
  •  Transportation Road and Rail
  •  Utilities
  •  

     

    16. What sales and branding activities help you to be more successful in your job?

  •  Print Advertising
  •  Your Website
  •  Digital ads on websites and newsletters
  •  Sales and Product Sheets
  •  White Papers and Reports
  •  Social Media
  •  Webcast and Webinars
  •  Face to Face Meetings
  •  Conferences
  •  None
  •  Other (please specify)
  •  

     

    Section II

     

    1. Which of the following web-enabled activities do you find valuable? (Check all that apply.)

  •  Communicating via texting or instant messaging
  •  Printing or downloading an article or web page for future reference
  •  Purchasing a document, product, or service
  •  Viewing a webcast/video clip
  •  Forwarding information to a colleague
  •  Joining or searching a blog/bulletin board/message group
  •  Subscribing to a podcast, RSS feed, newsletter, etc.
  •  

     

    2. Do you regularly use any of the following social media websites? (Check all that apply.)

  •  Facebook
  •  Instagram
  •  LinkedIn
  •  Twitter
  •  YouTube
  •  

     

    3. What smartphone device do you use for work?

  •  iPhone
  •  Android Phone
  •  BlackBerry
  •  Other
  •  N/A
  •  

     

    4. Does your company have at least one mobile app?

  •  Yes
  •  No
  •  Not Sure
  •  

     

    5. What sources of Industry news keep you informed? (Check all that apply.)

  •  A.M. Best
  •  Advisen Front Page News
  •  Bloomberg
  •  Business Insurance
  •  Financial Times
  •  III Daily
  •  Insurance Insider
  •  Insurance Journal
  •  Insurance Times
  •  Intelligent Insurer / Newton Media
  •  Leaders Edge
  •  National Underwriter/Property Casualty 360
  •  New York Times
  •  Reactions
  •  Reuters
  •  RIMS RiskWire
  •  Risk and Insurance
  •  Rough Notes
  •  SNL
  •  The Economist
  •  Wall Street Journal
  •  Other (please specify)
  •  

     

    6. How often do you read Advisen Front Page News (FPN)?

  •  Every day
  •  Several days a week
  •  Occasionally
  •  Never
  •  N/A (do not receive FPN)
  •  

     

    7. Are you aware that Advisen writes and produces our own news content?

  •  Yes
  •  No
  •  

     

    8. How much time do you spend reading FPN when you open it?

  •  Less than 1 minute
  •  1-3 minutes
  •  3-7 minutes
  •  7-10 minutes
  •  More than 10 minutes
  •  N/A (do not receive FPN)
  •  Other (please specify)
  •  

     

    9. Do you get more than one edition of Front Page News?

  •  One edition only
  •  Two editions
  •  Three editions
  •  Four or more editions
  •  I don't know
  •  N/A (do not receive FPN)
  •  

     

    10. Where do you usually read Front Page News?

  •  Print it or read on paper
  •  On a desktop/laptop
  •  On a smartphone or tablet
  •  N/A (do not receive FPN)
  •  Other (please specify)
  •  

     

    11. When do you usually read Front Page News?

  •  Before work
  •  After work
  •  While commuting
  •  At work
  •  N/A (do not receive FPN)
  •  Other (please specify)
  •  

     

    12. Have you ever clicked on one of our banner ads?

  •  Yes
  •  No
  •  N/A (do not receive FPN)
  •  

     

    13. How do you rate the value of regular news sources which you may receive via email? (Please select N/A for publications you do not receive).


     
    Excellent
    Good
    Fair
    Poor
    N/A
    Advisen Front Page News
    BestDay
    Broker-supplied News
    Business Insurance
    Carrier-supplied News
    Insurance Insider
    Insurance Journal
    National Underwriter
    RIMS Riskwire
    Risk and Insurance

     

     

    14. How often do you forward your entire FPN or individual articles to Clients, Prospects, Service Suppliers, or Colleagues?

  •  Frequently
  •  Sometimes
  •  Almost never
  •  Never
  •  N/A (do not receive FPN)
  •  

     

    15. Have you read any of the following at least once? (Check all that apply.)

  •  New Product Announcements / Innovation News
  •  People on the Move
  •  MAINSheet
  •  Job Postings
  •  N/A (do not receive FPN)
  •  

     

    16. Is your firm a member of the Advisen 2000 Index for Brokerages and Agencies?

  •  Yes
  •  No
  •  Not Sure
  •  Send me information
  •  

     

    17. Do you use a Risk Management Information System (RMIS)?

  •  Yes
  •  No
  •  

     

    18. Have you downloaded the 2014 RMIS Review PDF Report?

  •  Yes
  •  No
  •  

     

    19. Do you have a copy of the 2014 RIMS Benchmark Survey?

  •  Yes
  •  No
  •  Send me information
  •  

     

    Section III

     

    1. Have you downloaded an Advisen produced whitepaper, report or briefing?

  •  Yes
  •  No
  •  Not Sure
  •  

     

    2. Have you registered for an Advisen webcast?

  •  Yes
  •  No
  •  Not Sure
  •  

     

    3. Have you attended an Advisen Conference?

  •  Yes
  •  No
  •  

     

    4. Have you attended an Advisen Awards Dinner event?

  •  Yes
  •  No
  •  

     

    5. If Cyber Risk is important to you, are you aware of Advisen’s Cyber Risk Network?

  •  Yes
  •  No
  •  No, but send me info
  •  

    6. If Management Liability and Executive Risk are important to you, are you aware of Advisen's Executive Risk Network?

  •  Yes
  •  No
  •  Not for me, but for some of my clients
  •  No, but send me info
  •